welcome to whatshoes

We are proud to be an official re-seller of Samelin, a renowned footwear brand with a rich heritage spanning over 75 years. Samelin has perfected the art of crafting tough, durable boots that are trusted by professionals and adventurers worldwide. From battlefields to rugged outdoor terrains, their boots are built to withstand the most demanding conditions.

dress shoes

welcome to whatshoes

We are proud to be an official re-seller of Samelin, a renowned footwear brand with a rich heritage spanning over 75 years. Samelin has perfected the art of crafting tough, durable boots that are trusted by professionals and adventurers worldwide. From battlefields to rugged outdoor terrains, their boots are built to withstand the most demanding conditions.

A legacy of excellence

Samelin’s journey began in 1945 in Tartu, Estonia, when four small companies—”The Future,” “Koondis,” “The Community,” and “Joint Assets”—merged to form the Leather and Footwear Combination (NJK). SAMELIN In its early years, NJK produced not only footwear but also horse harnesses and leather belts for industries.

The company gained prominence in the early 1980s by pioneering sports footwear production in Estonia. Following Estonia’s regained independence in 1991, the company transitioned to AS Samelin, focusing on high-quality footwear manufacturing.

Global collaborations

Collaborations with Dr. Martens, Rossignol and other Italian, Finnish, and Norwegian firms enabled Samelin to master specialized footwear technologies.

Today, Samelin’s product range includes military, work, safety, hiking, and street footwear for the entire family. Approximately 70% of their production is exported to countries like Finland, Norway, Sweden, and Denmark.

In 2017, Samelin was honored as Estonia’s Defense Industry Company of the Year. Since then, they have been producing military footwear for various NATO units, adhering to NATO-AQAP 2110 and ISO 9001:2015 quality standards.

Samelin’s heritage reflects a steadfast commitment to quality and adaptability, evolving from a local manufacturer to a trusted supplier of specialized footwear on the international stage.

Our promise

As an official re-seller, we bring the same dedication to quality and customer satisfaction that Samelin embodies. Whether you’re looking for boots that will keep up with your active lifestyle, support your demanding profession, or accompany you on your next adventure, we’re here to provide you with the best.

Join us in celebrating the legacy of Samelin—boots that stand the test of time.

Our legal body is:

Otter OÜ
We are registered in Estonia: 16698391
4. Liin 6, Tallinn, Estonia
hello@whatshoes.co

Founded with the help from Hertwill.
Read more on our collaboration here