Welcome to Whatshoes, where we believe that shoes are not just a fashion statement, but a reflection of who we are and what we stand for. Our team is made up of passionate individuals who share a common mission: to promote sustainability, ethical practices, and showcase the best independent brands from Europe.
We believe that every shoe has a story to tell. Whether it’s about the materials used, the craftsmanship, or the culture it represents, we take pride in curating a collection of shoes and boots that are not only stylish, but also ethically produced and highly durable. From the hands of skilled artisans to your feet, each pair is a testament to the power of responsible production.
We value quality over quantity. That’s why we work with independent brands that share our values and are dedicated to creating footwear that lasts. From boots to sneakers, every pair is made with attention to detail and designed to stand the test of time.
We understand that fashion has the power to impact the world in a positive way, but not at the expense of people or the planet. That’s why we prioritize sustainability and ethical production practices in everything we do. By making responsible choices, we can create a better future for ourselves and for generations to come.
So join us on our journey towards a more sustainable and ethical fashion industry. Shop our collection of ethically produced shoes and boots today and experience the difference for yourself. Because when it comes to fashion, every step counts.
Our Trusted Partner Brands
We are proud to collaborate with some of the most reputable brands in the footwear industry: Samelin, KIRA Sustainable, OmaKing, and AIPI.
- Samelin: Known for their military-grade boots trusted by NATO armies, Samelin delivers exceptional durability and quality.
- KIRA Sustainable: Dedicated to eco-friendly and vegan footwear, KIRA combines style with sustainability.
- OmaKing: Specialises in comfortable, high-quality everyday shoes.
- AIPI: Offers handcrafted boots, made to order, blending tradition with modern design.
We chose these brands for their commitment to craftsmanship, innovation, and sustainability, ensuring you receive footwear you can trust. Explore our selection here.
Our legal body is:
Otter OÜ
We are registered in Estonia: 16698391
4. Liin 6, Tallinn, Estonia
hello@whatshoes.co
Founded with the help from Hertwill.
Read more on our collaboration here