Welcome to Whatshoes, where we believe that shoes are not just a fashion statement, but a reflection of who we are and what we stand for. Our team is made up of passionate individuals who share a common mission: to promote sustainability, ethical practices, and showcase the best independent brands from Europe.
We believe that every shoe has a story to tell. Whether it’s about the materials used, the craftsmanship, or the culture it represents, we take pride in curating a collection of shoes and boots that are not only stylish, but also ethically produced and highly durable. From the hands of skilled artisans to your feet, each pair is a testament to the power of responsible production.
At Whatshoes, we value quality over quantity. That’s why we work with independent brands that share our values and are dedicated to creating footwear that lasts. From boots to sneakers, every pair is made with attention to detail and designed to stand the test of time.
We understand that fashion has the power to impact the world in a positive way, but not at the expense of people or the planet. That’s why we prioritize sustainability and ethical production practices in everything we do. By making responsible choices, we can create a better future for ourselves and for generations to come.
So join us on our journey towards a more sustainable and ethical fashion industry. Shop our collection of ethically produced shoes and boots today and experience the difference for yourself. Because when it comes to fashion, every step counts.
Founded with the help from Hertwill
We received a huge boost to our journey by the kind folk at Hertwill, who help us find the independent brands all around Northern Europe and give us a hand with all the logistics involved. They make sure that you receive your order straight from the manufacturer and everything is running smoothly.
We are also super happy to endorse other online stores in the Hertwill family and point you towards the following stores.
They invite you to step into absurd and they sell apparel & accessories: sweaters, t-shirts, jewellery, headware, art & more. They work with independent European artists and designers and have a rule against being boring and an eye for the unique.
You’re looking to find unique, independent jewellery from Estonia, then the Ehtevabrik i.e. the Jewellery Factory is the place to be.
Handcrafted bags from wallets to backpacks, from high-quality independent European brands.
Men love gifts as well and here’s a whole store with things you can’t go wrong with when finding a gift for your hubby, boyfriend, dad, friend, son, co-worker, grandpa or any man in your life (and yes, they do have socks as well)
Are you looking to find a wallet? Yes? Then head to a lovely place, where all your cards will feel touched.
Military and hiking equipment to gear up for you next reserve duty, hike or active service.
Are you Estonian? In that case, tere 🙂 Kogu Whatshoesi tootevalik on olemas ka Eesti tarnete jaoks ning selleks on endiselt parim koht Saapavabrik ning kui oled otsimas endale kotti, siis raske on leida ägedamat kohta kui Kotivabrik.
Our legal body is:
We are registered in Estonia: 16698391
4. Liin 6, Tallinn, Estonia